Legacy Is Built Over Time

In a time when ethics define boundaries, technology pushes performance limits, and leadership shapes the future, those who lead the conversation not only influence the game but also redefine its legacy.

Today, personal branding and leadership repositioning are more than strategic moves; they are essential for influence, impact, and long-term authority.

At WoAgora Media, we are the trusted partner of multinational companies and industry leaders, helping them expand their market presence, amplify their authority, and cement their legacy on the global stage. 

Among our most distinguished assignments has been advising former FIFA Vice President for Technology, Juan José Vidal, on brand positioning and leadership strategy for the first edition of his book, Fair Competition.

A seminal work, Fair Competition, has reshaped the global dialogue on technology’s role in fostering equity in football at the national, regional, and international levels.

As the cornerstone of this initiative, the book advocates for transparency, fair play, and open innovation while critically examining the ethical, regulatory, and technological frameworks that shape the future of sports. 

This groundbreaking editorial project, situated at the intersection of global football governance, ethics, and technology, is laying the foundation for future legislation about fair play.

In his personal capacity, the author Juan José Vidal, who was a former Olympian and is a prominent advocate for integrity in sports, is utilizing his expertise in storytelling to advocate for transparency in sports governance, uphold fair play as a fundamental principle, and emphasize the role that innovation plays in the digital transformation of the sports industry.

Vidal is reshaping the future of sports by sharing his extraordinary journey—from professional athlete to serial entrepreneur. He is ensuring that technology aligns with the universal values that have shaped his life, placing non-discrimination and equal opportunity at the core of his efforts. 

His mission is to level the playing field, granting access to people from all walks of life.

During the 1994 FIFA World Cup, Vidal—who had previously served as FIFA’s Vice President for Technology—led a transformative initiative that laid the foundation for a global conversation on the ethical implications of sports technology.

The International Olympic Committee (IOC) elevated Fair Competition from a book to a strategic asset, leveraging it to drive industry conversations and reinforce its leadership in technological ethics within sports.

The book’s branding strategy positioned the former FIFA Vice President for Technology not only as an author but as a recognized authority on the future of fair play and sports governance.

This initiative was officially launched at the prestigious Olympic Club in Paris, where a reception organized by the International Fair Play Committee (CIFP) provided a prominent platform to enhance Vidal’s authority as a pioneer in sports technology regulation.

As part of the event, Vidal’s book presentation was accompanied by the esteemed Fair Play Award, which honored Japanese skateboarder Sakura Yosozumi for her sportsmanship and generosity at the Tokyo Olympics.

The occasion served as a celebration of sporting ethics, attended by distinguished figures such as H.S.H. Prince Albert of Monaco and Princess Nora of Liechtenstein, among others.

Fair Competition has become a catalyst for industry dialogue, solidifying its role as a defining tool in the evolution of technological ethics in sports.

Before revolutionizing sports technology, Juan José 'Cheche' Vidal was a top-tier athlete whose career ascended at an exceptional pace. He rose rapidly through the ranks of professional football, debuting in Venezuela’s First Division at just 16 and securing a spot on the national team by 17. 

A lifelong ambassador for the sport, Vidal represented Venezuela at every level, culminating in his participation in the 1980 Olympics—a testament to his unwavering dedication and elite skill.

His impact extended beyond Latin America and the Caribbean, as he excelled in the United States, earning National Collegiate Athletic Association (NCAA) All-American honors and becoming a nominee for the prestigious Hermann Trophy, awarded to the nation’s top college soccer player. 

Vidal’s career took a groundbreaking turn when he was appointed Vice President of Technology for USA ‘94, leading the technological framework for the 1994 FIFA World Cup in the United States. Under his leadership, the tournament became the first FIFA World Cup to undergo large-scale digital integration, forever transforming how football is managed, broadcast, and experienced.

His pioneering innovations set new benchmarks for sports digitalization and propelled FIFA into the 21st century with the launch of its first ever website, FIFA.com.

His visionary contributions didn’t stop there. Under his technological leadership, the 1994 FIFA World Cup became the most financially successful and best-attended tournament in history at the time.

Recognizing the transformative power of digital sports ecosystems, Vidal and his team spearheaded the creation of FIFA’s first dedicated technology department—a division that remains integral to the organization’s operations today. 

Beyond football, Vidal continues to redefine the sports industry. His company, Dribbli, is a leader in data-driven sports management, ensuring that digital advancements uphold fair competition rather than exploit it.

His expertise has shaped the future of FIFA, CONMEBOL, UEFA, the International Olympic Committee (IOC), and leading private-sector institutions—always working at the intersection of technology, governance, and ethics.

Through his relentless pursuit of excellence, transparency, and fair play, Vidal has not only been an architect of modern football but also a visionary shaping the future of global sports. His contributions continue to define how data, digital platforms, and governance shape the industry today.

Own the knowledge. Shape the game. Buy now: Fair Competition is available in English and Spanish on Amazon.